With increasing competition in the market and many brands selling the same product while each claiming that their product is best, it is extremely essential to advertise your business in the right way.
Especially if you are launching or introducing a new product in the market, nobody knows about this said new product until people are able to see the product’s advertisement on social media, television, newspapers or through various banners on the side of roads.
And in this digital age, when people see more of their phones than what is happening around them, social media marketing has become a top priority of all businesses.
Now, there are different ways through which a product is advertised through social media marketing but mainly it is done through write-ups, pictures, and videos.
Video marketing increase the number of customers
A recent study shows that customers are much more likely to buy a product if they see a video demonstration of the product. Through these videos, customers are able to make out the specifics of the product in a much better way than a picture could possibly convey.
Also, a picture may be good for advertising but it doesn’t give the full description of the product and some people are put off by the idea of reading a long article if they do not necessarily have to.
So, videos are easily the best solution for these people as it is able to convey a lot of information in a much shorter period of time.
Videos are catchy
With different sound effects and a lot of pictures, some videos are actually really liked by people. There are times when a tune or a song from an advertisement gets stuck in our mind and even though we try to forget them, we are found humming that tune.
People generally get very attracted to products shown in advertisements. They see a product in an advertisement, search it up on the internet to know further about it and see the reviews to know if other people have liked it and if there is good feedback, they decide to purchase it through online or from a store near their locality.
Videos are accessible to millions of people
Businesses can now promote their products or offer their services to millions of people around the world through means of videos. People watching television from all around the world can see these advertisements and through sponsoring different applications, businesses can make their advertisements accessible to millions of people who will then see these advertisements every time they scroll through these applications.
Videos have emotional appeal
We now see advertisements which follow a certain story when promoting their products.
This story is written in a way that it appeals to people’s emotions and hence it attracts people to buy that product.
Businesses should first devise a strategy based on what they actually want this video to achieve.
So, suppose a company which offers beauty services at home is thinking of using videos as a means to promote their services then they should consider what people will want to hear in order to avail these services; if it is a story they want to go show in the video or through basic information with added effects.
It is important to take all factors into consideration like target audience, the platform on which they are advertising their product before making the video so that it turns out to be a successful promotion.